Creative ideas, serious technology. We make brands better
creates and implements a marketing strategy, conducts extensive market research to increase the sales and profits of a company, seeks to build relationships with your target audience, and increases overall exposure by extending reach to potential customers
Small and medium size enterprises (SMEs) are anxious to adopt the same business growth strategies used by large corporations to great success. This includes the use of outside expertise. Unfortunately, consultancy services cannot simply be scaled down for SMEs.
We are a national network of talented and enterprising individuals, supported and managed by local and regional community group members , who share our commitment to helping other businesses succeed.
As part of our mission, we help companies like yours connect, collaborate, and partner with other companies locally, nationally, or internationally strategically and help you grow as per your aspirations, The idea behind putting business growth at the center of strategy is to provide knowledge, experience, and learning to local businesses so they can reach and improve their performance . With our help, you can reach out to local businesses to connect, network , market and promote your business in your own local business community.
We offer you access to your own local business community and a wide range of free or low-cost business workshops, webinars, exhibitions, conferences and networking events that help businesses grow by sharing expert knowledge, experience and learning. Our team of Business Growth Consultants offer business support through events, tailored 1-2-1 consultations and financial help through local governments funding and grants.
Our proprietary programmes, free or low-cost workshops, webinars, and events aid small and medium businesses in building effective strategies, improving organizational efficiency, involving their staff in organisational change, and mastering their supply chains.
Our Business Growth Consultants are here to help ambitious businesses like yours, by offering impartial and confidential information, guidance and support. They can speak to you via zoom, over the phone, or on e-mail as well as meeting in person, for an in-depth conversation at a place convenient to you.
Benchmark shopper marketing performance and prove the value against advertising and promotions. We’ll give you the tools to analyse the effectiveness of shopper marketing and enable you to discuss performance in a language that’s compatible with advertising and promotions – making comparison easy an...
Our strategic consulting services combine our deep category knowledge and experience with decisioning fuelled by AI and predictive analytics. As the volume of data generated and captured by businesses grows exponentially, it becomes harder to seperate the signal from the noise. We supercharge your ...
Forecast with real-time scenario planning and put your data into action with industry leading software Using the very best tools, we’ll elevate how your whole team plan promotions. Whether it’s data visualisation, reviewing past performance, planning an individual promotion, or building a category l...
control of promotional spend and show retailers a more mutually beneficial plan. Many brands have reached a point of promotional saturation. At the same time retailers are pulling away from high-low. By building strong evidence, we can help you work with retailers to develop mutually beneficial stra...
Generate greater uplift through better promotions by understanding and optimising price and display. Using sophisticated modelling we overlay all of the characteristics and influencing factors of a promotion and accurately calculate their relative impact on sales. With this understanding we’ll explo...
Understand the effectiveness of promotions and discover how to build cannibalisation into your promotional calendar. Many brands have reached the point where 80-85%, even 90% of sales are on-deal – with all of them vying for attention, enticing consumers and stealing each other’s sales. Amongst this...
Calculate the impact of influencing factors including competitor activity, retailer switching & cupboard stocking. There are many factors outside of your control impacting the effectiveness of your promotions. Our methodology will help you understand each of these factors in great detail, including ...
We understand the reasons that may lead you to outsource your telemarketing campaigns. Whether you don't have the time, you need to outsource the skills, or you would simply prefer to pass the job on to someone else, we are here to step in and help you to achieve the business growth
Learn about your star shoppers and how to encourage an even better response. Working together, we’ll identify common characteristics of your most engaged consumers and build a detailed understanding of your ideal consumer profile – working this insight into strategies to maximise shopper marketing p...
Measure the lasting impact of shopper marketing and calculate the halo effect across the brand portfolio. Shopper marketing engages consumers and builds brand affinity – influencing sales long after activities have finished. And, despite campaigns focussing on just one or two products, shopper marke...
Identify which products respond best in which stores – and the reasons why. The impact of shopper marketing varies from store-to-store. Based on real-world data from your campaigns, we’ll help you identify which products and which stores are best suited to your activities. And, by analysing the cons...
Understand the impact of shopper marketing and accurately calculate the effectiveness of each activity. Our tried and tested methodology isolates the impact of shopper marketing and proves its true value – revealing the performance of each individual activity, as well as the combined impact of activ...
Empower your team with live modelling and maximise the impact of all advertising. Our econometric models hold the answers to any number of advertising related questions. With access to live data, your team can explore scenarios and self-serve the answers to their own specific questions – empowering ...
Measure performance in real-time utilising software to aggregate data and assess the full mix of media. More consumers, more media channels, more products, more competition, more data – calculating advertising effectiveness has become more complex, and traditional static econometric modelling is no ...
Identify which brands and regions respond best and reveal the full picture for a group-wide view. By understanding the impact across the wider business, we can accurately calculate which brands respond best to your advertising – helping you determine, at a group-level, which products and which regio...
Use scenario planning to optimise budgets and forecast the impact of advertising strategies. With a detailed understanding of how and why your advertising has performed – we’ll show you how econometric modelling provides the building blocks to accurately forecast the impact of your brand plans, simu...
Understand the effectiveness of advertising and calculate the impact of every activity. With an increasingly complicated mix of advertising spend and many influencing factors, including competitor activity, seasonality, pricing – you need a robust methodology that isolates the impact of each influen...
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