by Santosh Kumar
on 03-04-2021

Using Newsletters to market your web site

As with the other articles we are exploring ways to inexpensively market your web site. In this part we will look at using newsletters, search engines and the yellow pages as means to market your web site.

As I stated before, it can take several times for a potential client to begin to trust you. You also want to keep the clients that you have. Part of your marketing plan will be to stay in touch with your clients. Letting them know what is happening, any sales that you may be holding, or new products/services that you may have. A great way of keeping in touch is with a newsletter.

What is a newsletter?

Simply put it is a communication between you and your subscribers. By offering information that the client may find helpful, you are offering a service to them that is of value. Immense value in fact. Your information may save them time and money. Building trust between you and the client. This trust will turn to sales over time.

So what does it take to get a newsletter off the ground so to speak?

Two things: First is to have the clients/customers sign up for the newsletter. This can be a simple email or mailing program. RD Web hosting has a mailing list package that is part of the hosting plan. It is simple yet effective. Click here to see it in action. The second thing is a newsletter. This can be written in any word processing program or in your email software. It doesn't have to be long and complicated.

Let's say for example you have found a new recipe. Something that you think your subscribers would be interested in. You type up the recipe along with an introduction and paste it into your email program or mailing list software. From there you send it to each of your subscribers. Cost? A few minutes of time. No printing or mailing charges required. Oh, by the way, in that little letter you sent to each subscriber, you place a little advertising for your website or store. Or maybe you have 'sold' some space to a friend or business associate who may have something of interest to your subscribers as well.

Newsletters are a great and inexpensive advertising medium.

Just remember to place articles of interest in the newsletter and not all advertising. There is nothing worse than getting mail that is all ads. Over time people will stop reading it if they don't find the information useful.

About Author

Santosh Kumar

Manager , iBraine UK

Managing Director. Helping businesses out-perform the competition, increase revenue, decrease expenses & mitigate risk. Guaranteed More Savings. Guaranteed More Sales. Guaranteed More Customers. Guaranteed Better Growth.Are you sure that your digital assets such as website and customer portals are d...

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